With a growing focus on digital communications, brought on by changing trends for communication worldwide which have been sped up by the pandemic, there is an increased need for creativity from churches to create content. Whether it be for use on social media, or your website, we have put together some ideas based on trends we have seen across many churches recently.
+Sharing stories and testimonials
Nothing beats a personal story from your congregation in terms of the encouragement that can be drawn from it, and also the engagement that it can prompt. Many churches are asking for stories to be sent in via social media to encourage the rest of the church, and this is a great way to produce content for your online communications.
+Communicate to the entire community, not just your congregation
Are there things happening in your community which you could be signposting? Rather than just posting content aimed at your congregation, you could post information about other resources and events in the community. This will help your church engage a wider audience and become known as a helpful hub of information.
+Use Video
We always mention this, video is such an easy way to engage your audience online. We have some information here on video production, but filming a video on your phone and uploading it to your site and your social media channels couldn’t be easier. Whether it is a devotional thought, an update or a story - video is the best way to go.
+Offer online training for your volunteers + teaching for your congregation
During this time of limited meeting, many churches have suspended things such as children’s work and the work of other ministries. Now could be a good time to provide online training and teaching to the volunteers teams at your church to engage and encourage them, as well as providing a helpful refresh on important information around things such as safeguarding.
+User Generated Content
Sometimes the load of creating content for your online channels can be a large job for a small team, you can lighten the workload by putting it out to your church. For instance, asking the congregation for their favourite devotional thought, and then re-posting the answers. You could also ask for photos from the congregation, or videos too. Soon you will have too much content to use, rather than not enough!
